Client: Del Monte Foods
Product: Pineapple Slices in Tin Can.
Objective: To make a label that looks Visually appealing and helps the environment for Del Monte's Pineapple Slices tin can. It should be easy to see on store shelves and make people want to buy it. The label should show that Del Monte's pineapple slices are really good and fresh.
Target Audience: Consumers looking for premium quality fruit products and willing to pay a higher price for quality taste and aesthetics.
Ingredients Font Choice (Futura): Futura's clean and geometric font convey a sense of modernity and sophistication. Its readability make sure that important information such as nutrients, ingredients, are easily readable for consumers.
Main word font (Honeypirls): I customize this font and give this a sticker type effect to convey a feelings of freshness and premium quality product. it’s a bold font which standout in the overall design and become a emphasis on the can.
Pineapple visuals: Adding visuals of pineapple slices and pineapple makes the label look premium and friendly. It reminds people that the pineapple slices are fresh and come from nature. This visuals makes the label different from other competitors and helps people remember it.
